Corporate gifting is a fine art, and not many people get it right. It is about selecting gifts that align with a company’s values while strengthening client relationships and/or rewarding employees. In today’s competitive landscape of brand identity and relationship-building, companies no longer wish to gift mass-market products. Curated gifts with a high level of personalisation are the norm, especially during the holiday season. More and more companies prefer handcrafted gifts, as they are considerably more memorable than generic gifts. Brands such as AZGA are well-placed in this category to offer a premium gifting experience.

Handcrafted Gifts, and Brands like AZGA, Reign on Top This Holiday Season

Corporate gifting in India has evolved considerably over the past few years. Companies are increasingly moving away from commonplace items and towards luxury corporate gifts that strengthen relationships and help amplify their brand’s story. Moreover, corporate gifts need to have a high perceived value. Handcrafted gifts check all these boxes and are fast becoming a popular option for corporate gifting.

Women-led brands such as AZGA, which support local artisan communities and help revive traditional handicrafts, make wonderful partners for corporate gifting. The ethos of the brand is to give a modern spin to traditional designs. Luxury with a purpose, i.e., contemporary products that celebrate Indian craftsmanship. Partnering with a brand like AZGA presents a meaningful CSR opportunity for corporations. It’s the perfect amalgamation of corporate gifting and the broader goal of cultural preservation and social responsibility.

Corporate gifts, especially those given during the holiday season, have several factors in common.

1. Visually appealing – Corporate gifts are an extension of the company’s image, and thus, their perceived value is of utmost importance. The gift should appear sophisticated and meaningful so as to enhance the brand’s image and leave an impact on the client or employee.

2. Quality craftsmanship – The gift is a reflection of the company and thus, should be of superior quality. Meticulously handcrafted gifts made from premium materials are recalled favourably by recipients.

3. Packaging – In corporate gifting first impressions matter. Premium packaging shows a level of attention to detail, especially when it includes bespoke messaging.

4. Storytelling – Corporate gifting plays an important role in brand recall. Artisanal products make for the perfect corporate gift during the holiday season, as they are more emotive and meaningful. A gift from an artisanal brand, such as AZGA, feels more authentic and culturally respectful.

Memorable Gifts that Leave an Impression

Effortlessly blending artistry, quality craftsmanship and stunning storytelling, AZGA is the brand to partner with for your corporate gifting this season.