S    -    SOCIAL EQUALITY AND FAIR PRACTICES

A healthy artisan brand relationship is at the core of our brand. We believe in paying fair wages and bridging the economic gap. Social equality and respect for artisanal skills as well as artisans allows trustworthy and long lasting relationships with people.

U - UNDERSTANDING ENVIRONMENT CONCERNS

We try to use all available resources wisely as it reduces the impact on the environment. Larger use of locally available materials reduce carbon emissions. We focus on creating environment friendly packaging solutions.

S    -    STEPS  TO  ENSURE  LONGEVITY

We know that a great quality piece would last longer and a longer life means lesser products are consumed and produced. Our focus is ensuring great quality to increase the lifetime of our products. Artisanal pieces are the last ones to reach the landfills.

T    -   TECHNIQUES / TRADITIONAL SKILLS

Preserving traditional skills not only supports the artisan clusters but it is socially sustainable. Our idea is to generate demand and create opportunities around traditional skills.

A   -  ARTISAN  FRIENDLY      

Artisans are the core of our brand and a respect and love based relationship with them has helped us grow. With fair and ethical trade practices we are building long lasting relationships. Respect towards artisan creates value and social equality.

I - IMPERFECTIONS OVER REJECTIONS

At AZGA we believe in celebrating imperfections. We have minimal rejection rates and are able to utilise the resources well. Many governments around the world have put a ban on destruction of overproduced and leftover luxury goods. We believe just as life, we must rejoice our imperfect pieces. Sale at a discount, donation and recycling rejections help in using the product and gives it a life.

N - NEOTERIC PACKAGING SOLUTIONS

We have taken efforts to reduce plastic consumption in our production process and by 2021 our aim is to reduce it by 80% AZGA packaging is made from FSC certified paper- paper made from naturally fallen trees. We also use cotton handmade pouches from waste fabrics.